Point of reference for leading brands on the international market with view to scouting new, upcoming talent, MIPAP has presented the collections for the fall/winter 2013-2014.
The location has changed: always at fieramilanocity but in a new pavilion situated in Via Gattamelata and thus in the area that has become the new fashion centre of Milan thanks to the project SUPER, co-organised with Pitti Immagine and Fiera Milano.
Internationalisation is the watchword of this eight edition that once again honed in on the search for and selection of international brands, with a focus on made in Italy. Target: foreign markets,particularly Russia, China and the Middle East.
The two Lebanese buyers we met are looking for something new. It’s not their first time at the event, they have actually been attending for 18 years and each time it is a joyous return.
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